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The loyalty effect :

Reicheld, Frederick F.

The loyalty effect : The hidden force behind growth, profits, and lasting value / Frederick F. Reichheld; Thomas Teal - Massachusetts, Harvard Business School Press, 1996. - 323 p.

ISBN: 0875844480

Subjects--Topical Terms: --BUSINESS-NEGOCIOS--ECONOMIC-ECONOMIA--CUSTOMER SERVICE-SERVICIO AL CLIENTE

Dewey Class. No.: 331.1 / R453

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The loyalty effect :