00595nam a22001937a 4500 OSt 20200131191831.0 030206s2002 ck 000 0 spa d 9789701072776 OSt 21 658.8 Z458 Zeithaml, Valarie A. 979 Marketing de servicios / Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler 5ª ed. México : McGraw Hill , 2009. 709 p. LEMB MERCADEO MERCADEO DE SERVICIOS SERVICIO AL CLIENTE MERCADOTECNIA 980 ddc BK 13716 13716 0 0 ddc USAP 0 0 GRAL usps usps GEN 2020-01-31 0 658.8 Z458 17662 2020-01-31 00:00:00 Ej. 1 2020-01-31 BK