@book{4175,
	author = {Kotler, Philip},
	title = {Fundamentos de Marketing / },
	publisher = {Pearson , },
	year = {2013.},
	address = {México : },
	edition = {11 ed.},
	url = {https://drive.google.com/file/d/1667h2ALjWv9NbzistMfY-ztY_ZYHlhUn/view?usp=sharing}
}