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_221 _a658.8 _bS246 |
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_aSchmitt, Bernd. _918 |
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_aMarketing aesthetics / _cBernd Schmitt _bThe strategic management of brands, identity, and image |
| 260 |
_aNew York: _bThe Free Press _c1997 |
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| 300 | _a343 p. | ||
| 650 | 0 | 4 |
_2LEMB _xMERCADEO _xDEMOSTRACIÓN DE PRODUCTO _xMERCANCIA _xPOLITICA DE PRECIOS _91376 |
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_2ddc _cBK |
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