| 000 | 00610nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20200130152547.0 | ||
| 008 | 030206s2002 ck 000 0 spa d | ||
| 020 | _a9789586008280 | ||
| 040 | _cOSt | ||
| 082 | 0 | 4 |
_221 _a658.8 _bG855 |
| 100 | 1 |
_aGiltinan, Joseph P. _9979 |
|
| 245 | 0 | 0 |
_aGerencia de marketing : _cJoseph P. Guiltinan; Gordon W. Paul; Thomas J. Madden _bestrategias y programas / |
| 250 | _a6ª ed. | ||
| 260 |
_aMéxico : _bMcGraw Hill , _c1998 |
||
| 300 | _a470 p. | ||
| 650 | 0 | 4 |
_2LEMB _xMERCADOTECNIA _xMERCADEO-PLANEACIÒN _xANALISIS DE MERCADO _9980 |
| 942 |
_2ddc _cBK |
||
| 999 |
_c13684 _d13684 |
||