| 000 | 00594nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20150513151047.0 | ||
| 008 | 030206s2002 ck 000 0 spa d | ||
| 020 | _a970106710X | ||
| 040 | _cOSt | ||
| 082 | 0 | 4 |
_221 _a658.83 _bL363 |
| 100 | 1 |
_aLambin, Jean Jacques _93836 |
|
| 245 | 0 | 0 |
_aDirección de marketing : _bGestión estratégica y operativa del mercado / _cJean Jaques Lambin; Carlos Galluci; Carlos Sicurello |
| 250 | _a2 ed. | ||
| 260 |
_aMéxico : _bMc Graw-Hill, _c2009. |
||
| 300 | _a596 p. | ||
| 650 | 0 | 4 |
_2LEMB _xMARKETING _xMERCADOTECNIA _93837 |
| 942 |
_2ddc _cBK |
||
| 999 |
_c1899 _d1899 |
||