| 000 | 00570nam a22001937a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20150511125349.0 | ||
| 008 | 030206s2002 ck 000 0 spa d | ||
| 020 | _a9706862021 | ||
| 040 | _cOSt | ||
| 082 | 0 | 4 |
_221 _a658.8 _bH644 |
| 100 | 1 |
_aHoffman, Douglas K. _93957 |
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| 245 | 0 | 0 |
_aFundamentos de marketing de servicios : _bconceptos estrategias y casos / _cK. Douglas Hoffman; John E. G. Batesón |
| 250 | _a2 ed. | ||
| 260 |
_aMéxico : _bThomson, _c2002. |
||
| 300 | _a569 p. | ||
| 650 | 0 | 4 |
_2LEMB _xMARKETING DE SERVICIOS _93958 |
| 942 |
_2ddc _cBK |
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| 999 |
_c3037 _d3037 |
||