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| 005 | 20150513150541.0 | ||
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| 020 | _a9701046803 | ||
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_221 _a659 _bB453 |
| 100 | 1 |
_aBelch, George E. _93879 |
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| 245 | 0 | 0 |
_aPublicidad y promoción : _bperspectiva de la comunicación de marketing integral / _cGeorge E. Belch; Michael A. Belch |
| 250 | _a6 ed. | ||
| 260 |
_aMéxico : _bMcGrawHill, _c2005. |
||
| 300 | _a849 p. | ||
| 650 | 0 | 4 |
_2LEMB _xADVERTISING _xSALES PROMOTION _xCOMUNICATION INMARKETING _93880 |
| 942 |
_2ddc _cBK |
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| 999 |
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