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| 005 | 20141203154059.0 | ||
| 008 | 030206s2002 ck 000 0 spa d | ||
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_221 _a658.8 _bC956 |
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_aCzinkota, Michael R. _94542 |
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_aAdministración de la mercadotecnia / _cMichael R. Czinkota |
| 250 | _a2 ed. | ||
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_aMéxico : _bThomson, _c2001. |
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| 300 | _a600 p. | ||
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_2LEMB _xADMINISTARCION DE MERCADOTECNIA _xESTUDIO DE PLANES DE MERCADOTECNIA _95088 |
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